Most of us are probably not in a position to throw caution to the wind when it comes to our own marketing budget. Most of us want our marketing programs and strategies to work well the FIRST time we try them, and as we know, that’s always a gamble. Postcard mailings aren’t what they used to be. Direct mail doesn’t have the same impact. Seminar and workshops are expensive when food is served, and there’s never a guaranteed ROI on any of it.
Whether you realize it or not, what you’re creating through Twitter, LinkedIn, YouTube, and so forth is an online persona, a “virtual you.” This online stand-in helps you connect with people around the world.
Chunk or subdivide your home page so people can go through the portal of choice to the appropriate interior page. If you are grocery shopping and don’t know the store, you need visual stimulus or signage to help you find that can of beans. Same holds true for a website. Visual clarity translates into longer page views and deeper interest.
Now, most of the business world realizes that social media for startups has value. It has merit. It is almost always worth the monetary and time investment.
Gillean Smith: Many people may feel the same way. But starting one’s own business seems an out of reach task as well. How did you go about moving from working for someone else to beginning to become a business owner?
Many small businesses are of the opinion that the web is controlled by major corporations that spend millions on their startup social media strategy. This is not true as there is enough space for your business to carve out a niche for itself. All you have to do is locate a company that has helped small clients in the past. They will know how to work on a tight budget and still get you a decent level of exposure. If you have hired an able company to manage social media for your business, then you have nothing to worry about. The SMM team at this company will understand the unique needs of your organization, and help you achieve just that.
Be known as the best consultant in your chosen niche. You can get people to sign up to your high-end consulting programs if you can convince them that you’re really good on what you’re doing and that you’re considered the best in your field. I suggest that you create an online portfolio. Write articles that will speak volumes about your expertise. Then, list down the names of the individuals and companies that you’re worked with before. Don’t forget to list down your achievements and those things that make you stand out from the rest.
When you are doing a special sale make sure you put all the information about your sale on all of your social media sites. Another great way to keep customers coming back is to offer special discounts each week. Your goal in social media marketing should be for consumers to get to see a side of your company that they do not know. Get your brand identity out there and consumers will feel personally involved and will be back for more. By implementing some or all of these tips you will see how social media marketing reaches a whole new market demographic and can be extremely lucrative for your company. Till next time, I wish you vast success in all of your social media marketing endeavors.